This clip is really more of a marketing hint than a legal ethics or law practice hint and is worth thinking about no matter what business you happen to conduct.
March 31, 2009
FOR IMMEDIATE RELEASE
Contact: Kevin Kim
MARKETING MANIA BRINGS 5 POWERFUL STRATEGISTS TOGETHER TO
SHOW YOU HOW TO TURN YOUR E-BUSINESS INTO A WE-BUSINESS
Marketing strategies must change with changing times. A turbulent economy, a new Web generation, and the increasing popularity of social media all influence what works now in reaching out to your target markets.
To learn the latest and greatest strategies, join Northern Colorado’s top marketing experts at Marketing Mania, the event that will help you make sense of it all. It will be held on Tuesday, April 14, 2009, at the Hilton Garden Inn at 2821 Harmony Road, in Fort Collins, from 9:00 am to 5:00 pm (registration at 8:30). Topics will include:
• “Web 2.0,” presented by Laurie Macomber, Owner of Blue Skies Marketing
➢ Get an overview of the biggest change in marketing EVER. Easily understand the tools and ideas of Web 2.0, and how to use them to spread and connect your web of influence.
• “Why Design Matters,” presented by Ron Zasadzinski, Owner of CodeGeek.net
➢ Gain the knowledge to evaluate the design of your web site and the selection of a web developer (your ultimate partner in creating an effective online presence).
• “Social Media and Your Business,” presented by Viveka von Rosen, CEO of Linked Into Business
➢ Find out how to actively participate in the virtual conversation and monetize what is being said by and about you.
• “Play Nice: Legal Issues & Social Media,” presented by Kevin Houchin, Principal Creative and Attorney of Houchin & Associates, PC
➢ Learn how to avoid unthinking posts in social media forums that could land you on the wrong side of a legal problem. Find out the rules of social media etiquette.
• “Thriving in Difficult Times,” presented by Adrienne Zoble, President of Adrienne Zoble Associates, Inc.
➢ Discover the concept that it doesn’t matter what the platform—electronic or analog—you still have to get connected. Take away three simple marketing strategies to get your phone to ring.
This event is for you if:
• You think social media can benefit you, but don’t quite understand how it works.
• You have heard the buzzwords, and want to know what’s behind them.
• You want to understand how emerging marketing options can complement your current strategies.
• You want easy-to-understand solutions to your marketing challenges.
Organizer Kevin Kim said, “This event is for people who are wondering if social media tools are really going to help them. It’s a whole new way of doing business.” Macomber added, “It’s nothing ‘geeky,’ it’s all ‘human’ ways to market your business that you’ll be eager to put to work.”
The cost is $149 with advance registration, or $179 the day of the event.
For more information, visit www.e2we.com, or contact Kevin Kim at 970.310.7111.
Online registration is available at the web site.
About the Speakers
Laurie Macomber has been involved in web marketing since its inception, in large and small corporate environments, and for the last few years as head of her own thriving company. She helps her clients understand why Internet marketing is so important and how it can fire up their businesses. Laurie owns Blue Skies Marketing (www.blueskiesmktg.com) in Fort Collins, CO.
Ron Zasadzinski is a web developer and collaboration evangelist. His role at CodeGeek.net, is to lead a team of creative professionals. This team works with savvy business owners to produce powerful content and elegant web sites that provide a compelling user experience. Ron owns CodeGeek.net (www.codegeek.net) in Fort Collins, CO.
Viveka von Rosen is a social media expert known for helping people make the most of the new tools. She believes “social media might be one of the very best low cost, easy ways you can market your business.” Viveka is CSMO of Integrated Alliances (www.integratedalliances.com) and CEO of Linked Into Business (www.linkedintobusiness.com).
Kevin Houchin is a lawyer, teacher, coach, marketer, designer, artist, and author. His current focus is helping marketers apply fundamental legal concepts to their marketing efforts to avoid trouble and protect their intellectual property and reputation. Kevin is principal Creative and Attorney for Houchin & Associates, PC (www.houchinlaw.com).
Adrienne Zoble is a well-respected networking and business-relationship pro who has been consulting and speaking to business owners and executives since 1977. She notes that “technology, social networking, personalization, and education together create a savvy marketing mix.” Adrienne is the President of Adrienne Zoble Associates, Inc. (www.azobleassoc.com).
Here’s the info on the first e2we Business Conference coming up on April 14th
HILTON GARDEN INN
2821 Harmony Road, Ft. Collins 80528
9:00 a.m. – 5:00 p.m.
(Registration 8:30 a.m.)
LAURIE MACOMBER: Web 2.0
Every person of influence that uses internet technology should have a basic understanding of the tools and concepts of Web 2.0 in order to grow and maintain their web of influence. Web 2.0 is the term given to describe a second generation of internet use that focuses on collaboration, open sharing of information, and the use of online communities. Laurie has been involved in web marketing since its inception in the corporate environment. She owns Blue Skies Marketing (www.blueskiesmktg.com) in Fort Collins and she will teach on how to use and benefit from Web 2.0.
RON ZASADZINSKI: Why Design Matter and How to Choose a Web Developer
In addition to “Why Design Matters”, Ron will discuss the benefits and fundamentals of good design, as well as some advanced web design principles. He will review specific things to look for when choosing a web designer or developer. You will come away with an increased ability and confidence to evaluate and improve the design of your own web site. Ron is the owner of CodeGeek.net (www.codegeek.net) a full service web development company.
VIVEKA VON ROSEN: Social Media and Your Business
If you are a business leader, you can’t afford to dismiss social media any longer. Your customers are using LinkedIn, Twitter, Facebook, YouTube, blogs, podcasts and other social media tools to talk about your products and services. Ignoring these virtual conversations will not only result in being left behind, but you might be left clueless as towhat’s being said about you. More importantly, there may be ways to monetize what is being said. Viveka von Rosen is CSMO of Integrated Alliances (www.integratedalliances.com) & CEO of Linked Into Business (www.linkedintobusiness.com)
KEVIN HOUCHIN, ESQ: Play Nice: Legal Issues & Social Media
You already know, or are learning, that social media tools like Facebook, Twitter and LinkedIn are wonderful ways to keep in touch with your friends and business associates. However, unthinking posts in such forums could land you on the wrong side of a lawsuit: defamation, privacy, interference with business relations, negligence, contract, trademark and copyright. Kevin is Principal Creative and Attorney of Houchin & Associates, P.C. (www.houchinlaw.com)
Kevin is author of the book: Fuel the Spark: 5 Guiding Values for Success in Law & Life.
ADRIENNE ZOBLE: Thriving in Difficult Times
Listen to the screeching media intone about the state of our economy and become depressed; or ignore what they’re saying. Learn the ins and outs of three simple marketing strategies to get your phone to ring again. They cost little to nothing, but they work. This presentation will prove that, in marketing, it’s not what you spend, but how you spend it! Adrienne is owner of Adrienne Zoble Associates, Inc. (www.azobleassoc.com)
Join us for this ground-breaking online event. I contributed a chapter on the legal issues of Twitter.com for Joel’s new book. This is going to be huge!
The best presenters don’t structure their presentations by thinking, What’s the next point I should make? Instead, they decide, What’s the next question I want them to wrestle with?
-Page 88, Fast Company, by Dan Heath & Chip Heath, authors of Made to Stick: Why Some Ideas Survive and Others Die.
The current BusinessWeek cites new research talking about how it’s not all right-brain skill that lead to success. The article doesn’t talk specifically about lawyers, but it doesn’t take a rocket scientist to understand how this research applies to law school. Here’s a quote:
“A new study concludes that social skills can be a better predictor of future earnings than test scores are. Christy Lleras, a University of Illinois at Urbana-Champaign sociologist, analyzed data from the National Educational Longitudinal Study of 1988, tracking 11,000 students from 10th grade until 10 years after their high school graduation. Her work, published in September’s Social Science Research, found that pupils described by teachers as conscientious, motivated, and able to relate well to peers and adults earned an average $3200 more yearly than those with equally good test scores but poorer social skills. Lleras says many socially adept students were helped by joining in team sports or other activities. It makes sense, she says, that in a service economy, ‘people with social skills will be much better equipped to navigate.’”