Best Seminar I’ve taken in 29 Years.
A couple weeks ago I had the pleasure of doing a Continuing Legal Education workshop based on my Fuel the Spark: 5 Guiding Values for Success in Law and Life book. (do you have your copy yet?…)
One of the evaluations had the following quote:
Best Seminar I’ve taken in 29 Years.
That makes me feel good. If you would like to have me give this presentation to your group, or at your law school just email me.
Lawyers & Elevator Speeches
The fine folks at the Colorado Bar Association shared this short clip from my Fuel the Spark: 5 Guiding Values for Success CLE presentation in March with The Learned Lawyer Website.
This clip is really more of a marketing hint than a legal ethics or law practice hint and is worth thinking about no matter what business you happen to conduct.
Elevator Speech for Lawyers from The Learned Lawyer – CBA-CLE on Vimeo.
MARKETING MANIA BRINGS 5 POWERFUL STRATEGISTS TOGETHER TO SHOW YOU HOW TO TURN YOUR E-BUSINESS INTO A WE-BUSINESS
March 31, 2009
FOR IMMEDIATE RELEASE
Contact: Kevin Kim
Organizer
970.310.7111
kevinkim@qwest.net
MARKETING MANIA BRINGS 5 POWERFUL STRATEGISTS TOGETHER TO
SHOW YOU HOW TO TURN YOUR E-BUSINESS INTO A WE-BUSINESS
Marketing strategies must change with changing times. A turbulent economy, a new Web generation, and the increasing popularity of social media all influence what works now in reaching out to your target markets.
To learn the latest and greatest strategies, join Northern Colorado’s top marketing experts at Marketing Mania, the event that will help you make sense of it all. It will be held on Tuesday, April 14, 2009, at the Hilton Garden Inn at 2821 Harmony Road, in Fort Collins, from 9:00 am to 5:00 pm (registration at 8:30). Topics will include:
• “Web 2.0,” presented by Laurie Macomber, Owner of Blue Skies Marketing
➢ Get an overview of the biggest change in marketing EVER. Easily understand the tools and ideas of Web 2.0, and how to use them to spread and connect your web of influence.
• “Why Design Matters,” presented by Ron Zasadzinski, Owner of CodeGeek.net
➢ Gain the knowledge to evaluate the design of your web site and the selection of a web developer (your ultimate partner in creating an effective online presence).
• “Social Media and Your Business,” presented by Viveka von Rosen, CEO of Linked Into Business
➢ Find out how to actively participate in the virtual conversation and monetize what is being said by and about you.
• “Play Nice: Legal Issues & Social Media,” presented by Kevin Houchin, Principal Creative and Attorney of Houchin & Associates, PC
➢ Learn how to avoid unthinking posts in social media forums that could land you on the wrong side of a legal problem. Find out the rules of social media etiquette.
• “Thriving in Difficult Times,” presented by Adrienne Zoble, President of Adrienne Zoble Associates, Inc.
➢ Discover the concept that it doesn’t matter what the platform—electronic or analog—you still have to get connected. Take away three simple marketing strategies to get your phone to ring.
This event is for you if:
• You think social media can benefit you, but don’t quite understand how it works.
• You have heard the buzzwords, and want to know what’s behind them.
• You want to understand how emerging marketing options can complement your current strategies.
• You want easy-to-understand solutions to your marketing challenges.
Organizer Kevin Kim said, “This event is for people who are wondering if social media tools are really going to help them. It’s a whole new way of doing business.” Macomber added, “It’s nothing ‘geeky,’ it’s all ‘human’ ways to market your business that you’ll be eager to put to work.”
The cost is $149 with advance registration, or $179 the day of the event.
For more information, visit www.e2we.com, or contact Kevin Kim at 970.310.7111.
Online registration is available at the web site.
About the Speakers
Laurie Macomber has been involved in web marketing since its inception, in large and small corporate environments, and for the last few years as head of her own thriving company. She helps her clients understand why Internet marketing is so important and how it can fire up their businesses. Laurie owns Blue Skies Marketing (www.blueskiesmktg.com) in Fort Collins, CO.
Ron Zasadzinski is a web developer and collaboration evangelist. His role at CodeGeek.net, is to lead a team of creative professionals. This team works with savvy business owners to produce powerful content and elegant web sites that provide a compelling user experience. Ron owns CodeGeek.net (www.codegeek.net) in Fort Collins, CO.
Viveka von Rosen is a social media expert known for helping people make the most of the new tools. She believes “social media might be one of the very best low cost, easy ways you can market your business.” Viveka is CSMO of Integrated Alliances (www.integratedalliances.com) and CEO of Linked Into Business (www.linkedintobusiness.com).
Kevin Houchin is a lawyer, teacher, coach, marketer, designer, artist, and author. His current focus is helping marketers apply fundamental legal concepts to their marketing efforts to avoid trouble and protect their intellectual property and reputation. Kevin is principal Creative and Attorney for Houchin & Associates, PC (www.houchinlaw.com).
Adrienne Zoble is a well-respected networking and business-relationship pro who has been consulting and speaking to business owners and executives since 1977. She notes that “technology, social networking, personalization, and education together create a savvy marketing mix.” Adrienne is the President of Adrienne Zoble Associates, Inc. (www.azobleassoc.com).
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e2we Business Conference
Here’s the info on the first e2we Business Conference coming up on April 14th
HILTON GARDEN INN
2821 Harmony Road, Ft. Collins 80528
970-225-2900
9:00 a.m. – 5:00 p.m.
(Registration 8:30 a.m.)
LAURIE MACOMBER: Web 2.0
Every person of influence that uses internet technology should have a basic understanding of the tools and concepts of Web 2.0 in order to grow and maintain their web of influence. Web 2.0 is the term given to describe a second generation of internet use that focuses on collaboration, open sharing of information, and the use of online communities. Laurie has been involved in web marketing since its inception in the corporate environment. She owns Blue Skies Marketing (www.blueskiesmktg.com) in Fort Collins and she will teach on how to use and benefit from Web 2.0.
RON ZASADZINSKI: Why Design Matter and How to Choose a Web Developer
In addition to “Why Design Matters”, Ron will discuss the benefits and fundamentals of good design, as well as some advanced web design principles. He will review specific things to look for when choosing a web designer or developer. You will come away with an increased ability and confidence to evaluate and improve the design of your own web site. Ron is the owner of CodeGeek.net (www.codegeek.net) a full service web development company.
VIVEKA VON ROSEN: Social Media and Your Business
If you are a business leader, you can’t afford to dismiss social media any longer. Your customers are using LinkedIn, Twitter, Facebook, YouTube, blogs, podcasts and other social media tools to talk about your products and services. Ignoring these virtual conversations will not only result in being left behind, but you might be left clueless as towhat’s being said about you. More importantly, there may be ways to monetize what is being said. Viveka von Rosen is CSMO of Integrated Alliances (www.integratedalliances.com) & CEO of Linked Into Business (www.linkedintobusiness.com)
KEVIN HOUCHIN, ESQ: Play Nice: Legal Issues & Social Media
You already know, or are learning, that social media tools like Facebook, Twitter and LinkedIn are wonderful ways to keep in touch with your friends and business associates. However, unthinking posts in such forums could land you on the wrong side of a lawsuit: defamation, privacy, interference with business relations, negligence, contract, trademark and copyright. Kevin is Principal Creative and Attorney of Houchin & Associates, P.C. (www.houchinlaw.com)
Kevin is author of the book: Fuel the Spark: 5 Guiding Values for Success in Law & Life.
ADRIENNE ZOBLE: Thriving in Difficult Times
Listen to the screeching media intone about the state of our economy and become depressed; or ignore what they’re saying. Learn the ins and outs of three simple marketing strategies to get your phone to ring again. They cost little to nothing, but they work. This presentation will prove that, in marketing, it’s not what you spend, but how you spend it! Adrienne is owner of Adrienne Zoble Associates, Inc. (www.azobleassoc.com)
HILTON GARDEN INN
2821 Harmony Road, Ft. Collins 80528
970-225-2900
9:00 a.m. – 5:00 p.m.
(Registration 8:30 a.m.)
CO Bar 3-Hour Ethics CLE
Here’s the link to my March 19th Ethics CLE through the Colorado Bar Association. If you’re interested, you can come in person, or attend via Webcast.
Fuel the Spark – 5 Guiding Values for Success in Law and Life – Ethics CLE Workshop
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I receive health when I surrender disbelief.
— , Fuel the Spark
About Kevin
Kevin E. Houchin is an attorney, artist, teacher, author, and principal of
Houchin & Associates, P.C. , a copyright, trademark, arts & entertainment,
business development, and branding firm located in Fort Collins, Colorado.
To schedule Kevin for keynote speeches, workshops, or seminars, call 970-493-1070
or email
kevin.houchin@houchinlaw.com.
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